The Most Popular Items in London Right Now

The Most Popular Items in London Right Now


There are certain items (often from Zara) that I see women wearing almost every day on my commute. There have even been Instagram accounts set up in order to showcase these cult pieces, such as that blue-and-white Zara coat. I did some thorough research to discover the most-spotted items this month (i.e., I asked the Who What Wear UK office and put the question into all my WhatsApp groups) to see which pieces were the most popular in London. It quickly became clear that there are some high-street hits you’re bound to see in any London office or underground station. In fact, you might already own some of them.

This summer’s trending items are divided into two camps: the loud and the classic. I keep seeing crowd-pleasing items like beige denim, tonal blazers, Veja trainers and button-front dresses on my daily commute. However as ever Londoners are also embracing more adventurous looks, such as tie dye T-shirts and chunky velcro sandals. 

Keep scrolling to see the nine items we’re seeing all over London this month. 





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